The FTC’s Stance on Fake Engagement.
The Federal Trade Commission (FTC) actively cracks down on deceptive practices online. While recent actions have targeted sellers of fake followers and likes, buyers are not exempt from scrutiny.
Why It’s a Problem
Deceptive Advertising: Misleading fans and businesses about an artist’s reach violates FTC guidelines.
Platform Penalties: Platforms like Instagram and Spotify ban accounts using artificial engagement.
Economic Manipulation: Fake streams distort royalties and rankings, creating unfair competition.
Past FTC Actions
In 2019, the FTC acted against Devumi, a company selling fake followers. This case highlighted that buyers could also face consequences if fake metrics are used to secure financial or competitive advantages.
So What Are The Risks for Artists?
Reputational Damage: Fake engagement can harm credibility and alienate fans.
Legal and Financial Consequences: Using fake metrics to secure deals or royalties may lead to legal action.
Platform Enforcement: Social media and streaming platforms remove fake followers and may ban violators.
Stick to Building Authentic Growth!
Create Quality Content: Engaging, meaningful content builds a loyal audience.
Work with Reputable Agencies: Use ethical marketing methods and avoid promises of quick growth.
Be Transparent: Disclose sponsorships and partnerships to build trust and comply with FTC guidelines.
Monitor Your Team: Ensure managers and marketers follow ethical practices.
The Bottom Line!
If you’ve engaged in buying fake followers or streams, reconsider your strategy. While the FTC hasn’t targeted individual artists yet, the risks—legal, financial, and reputational—are growing. Authenticity is key in today’s digital landscape. Building an honest, engaged audience is always more valuable and less risky than relying on shortcuts.